The Place to Network

There is clearly a branding benefit to touting diversity. It certainly raises the image of the firm, and may get it through the RFP process. However, the question from a marketing standpoint is ' how can law firms use diversity to network successfully for business development?

8 minute read May 30, 2007 at 10:25 AM
By
Christy Burke
The Place to Network

Diversity is a controversial topic ' the word itself is a lightning rod for discussion, inspiring and motivating some, irritating and offending others. While the subject of diversity is a divisive one, the message is loud and clear that the legal profession is taking it very seriously.

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