Diversity is a controversial topic ' the word itself is a lightning rod for discussion, inspiring and motivating some, irritating and offending others. While the subject of diversity is a divisive one, the message is loud and clear that the legal profession is taking it very seriously.
The Place to Network
There is clearly a branding benefit to touting diversity. It certainly raises the image of the firm, and may get it through the RFP process. However, the question from a marketing standpoint is ' how can law firms use diversity to network successfully for business development?
By
Christy BurkeThis premium content is locked for Marketing the Law Firm subscribers only
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