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The RED ZONE - Selecting Outside Firms

SELECTION - This is the fourth and final criterion a law firm team needs to identify when pursuing a client. Just what concerns and experiences will be influencing final selection? If you have mastered the other 3 Red Zone components, HIDDEN DECISION MAKING, RELATIONSHIPS AND RETENTION, and PERSONAL CONSIDERATIONS, let's explore SELECTION.

3 minute read June 01, 2007 at 12:54 AM
By
Allan Colman, Managing Director, The Closers Group: [email protected]
The RED ZONE - Selecting Outside Firms

SELECTION in the Red Zone is the fourth and final criterion a law firm team needs to identify when pursuing a client. Just what concerns and experiences will be influencing final selection?

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