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The RED ZONE - Selecting Outside Firms

CLIENT CO-MARKETING - This new topic covers how to "co-market" with your client. To be sure, marketing the law firm is not an us-them proposition. How you can recruit inside counsel and even CEO's as parties to your own marketing and business development efforts is explored.

2 minute read June 11, 2007 at 02:06 PM
By
Allan Colman, Managing Director, The Closers Group: [email protected]
The RED ZONE - Selecting Outside Firms

CLIENT CO-MARKETING – How do you get to the highly valued position of co-marketing with your client? Let's start with basic selling 101 – Ask For The Order. Who usually asks for the order first?

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