CLIENT CO-MARKETING – How do you get to the highly valued position of co-marketing with your client? Let's start with basic selling 101 – Ask For The Order. Who usually asks for the order first?
The RED ZONE - Selecting Outside Firms
CLIENT CO-MARKETING - This new topic covers how to "co-market" with your client. To be sure, marketing the law firm is not an us-them proposition. How you can recruit inside counsel and even CEO's as parties to your own marketing and business development efforts is explored.
By
Allan Colman, Managing Director, The Closers Group: [email protected]This premium content is locked for LawJournalNewsletters subscribers only
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