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<b><i>Commentary: </b></i>Playing with Privacy

By Harry A. Valetk
June 28, 2007
 Ours is an interconnected world. And thanks to the explosive growth of virtual communities and social networking sites such as MySpace, we are seeing a seismic shift in the way we work, play and socialize.

To enhance productivity, companies such as Entellium are redesigning business software using interactive game techniques. Customer-relationship management software users, for example, can build a dossier of clients and sales prospects that include photographs and lists of likes, dislikes and buying interests like character descriptions in popular role-playing games.

Additionally, Web-based functionality is increasingly mobile. We can call, e-mail or text-message while listening to music, watching videos or playing games, all from one hand-held device. We can also locate friends on-the-go with inexpensive, buddy-finder applications (e.g., Boost Loopt). With buddy-finder tools, users can find each other offline by joining a closed social network that appears as dots on a mobile device.

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