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The facts of Bragg are straightforward. Plaintiff, Marc Bragg, an attorney based in West Chester, PA, is a 'virtual world' hobbyist whose game of choice was Second Life, created by the defendants, Linden Research, Inc. and its founder, Philip Rosedale.
For the uninitiated, Second Life is a multiplayer role-playing game set in a virtual world where participants create avatars to represent themselves. Second Life is populated by hundreds of thousands of avatars, whose interactions with one another are limited only by the human imagination. Many people are now living large portions of their lives, forming friendships with others, building and acquiring virtual property, forming contracts, substantial business relationships and forming social organizations in virtual worlds such as Second Life. (For more implications of virtual worlds, see, 'Asset Creation, Seclusion and Money Laundering in the Virtual World' in the July 2006 issue, and 'Virtual Worlds and Digital Rights' in the Sept. 2005 issue of Internet Law & Strategy.)
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