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Media & Communications Corner: Theresa Jaffe, Chief Marketing Officer, Jenner & Block LLP

When Jenner & Block's Chief Marketing Officer Theresa Jaffe was being recruited for her current job nearly eight years ago, she became intrigued by the marketing challenge that the then-87-year-old powerhouse Firm represented. Here's how she met the challenge.

38 minute read June 29, 2007 at 08:18 AM
By
Jason Milch
Media & Communications Corner: Theresa Jaffe, Chief Marketing Officer, Jenner & Block LLP

When Jenner & Block's Chief Marketing Officer Theresa Jaffe was being recruited for her current job nearly eight years ago, she became intrigued by the marketing challenge that the then-87-year-old powerhouse Firm represented.

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