One of my kids came into the house recently, stern faced, asking me if it was true that rubbing a penny on a wart would get rid of it. 'Wow,' I thought.
CRM Failure: Old Wives' Tale or Success Story?
The latest study on CRM projects (known as the CHAOS Chronicles), conducted in 2006, shows that close to 50% of projects fail, much lower than the over 74% figure that has been circulating for years. This is good news: It means, in part, that many industries are learning to manage CRM as a living entity that changes and grows as an organization does. It also reveals that we are getting wiser about our approach to CRM projects, heeding the advice that the best way to 'eat an elephant' is one piece at a time.
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Julio QuintanaThis premium content is locked for LawJournalNewsletters subscribers only
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