Online sweepstakes and contests are well known devices that traditional and e-commerce firms and related operations frequently use to promote their products and services.
Online Sweepstakes And Contests As Promotional Devices
Online sweepstakes and contests are well known devices that traditional and e-commerce firms and related operations frequently use to promote their products and services. While these tools of the online-promotions and online-marketing trade offer the promise of a cost-efficient way to target interested consumers and create a great deal of buzz, they are hardly trouble-free, and a myriad of traps await the unwary. The attorneys general of several states closely regulate and monitor sweepstakes and contests, and failure to conduct promotional and marketing campaigns properly can result in enforcement actions and consumer lawsuits, so be sure to operate a sure thing instead of taking a gamble.
By
Alan L. FrielThis premium content is locked for LawJournalNewsletters subscribers only
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