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Career Journal: Insight on Legal Marketing Success from the Industry's Best

By Eva Wisnik and Jennifer Johnson
November 27, 2007

As 2007 comes to a close, we took the opportunity for our final column of the year to gather insights from six Chief Marketing Officers at large law firms. They have provided us with their views on the ever-changing world of legal marketing, and offered their perspectives and recommendations on how to be successful in this industry. The following leaders have more than 25 years of combined experience as CMOs and each manages a team of more than 30 professionals:

Barbara Bryant, CMO at Alston & Bird; Jim Durham, CMO at Ropes & Gray; Stephanie Goldstein, CMO at WilmerHale; Despina Kartson, CMO at Latham & Watkins; Wendy Taylor, CMO at Hogan & Hartson; and Isabelle Young, CMO at White & Case.

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