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Online Promotions and Marketing

This final part addresses issues that affect not only those types of promotions, but also other types of online marketing and promotional activities; namely, the enforceability of online agreements and terms of use, consumer privacy and data security, the use of third-party Web sites and online services, commercial e-mails and special concerns relating to children.

53 minute read December 21, 2007 at 01:27 PM
By
Alan L. Friel
Online Promotions and Marketing

Part One of this article (in the November 2007 issue) examined the use and inducement of user-generated content ('UGC') and user promotional activities, and Part Two (December 2007) examined the use of contests and sweepstakes as online marketing and promotions tools.

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