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Uses of Athletes' Persona and Related Indicia Raise Many Intellectual-Property Issues

The value of athletes' personas and related indicia is a bedrock component of the sports industries. Merchandising and endorsement deals date back decades. But this tradition hasn't meant a smooth ride today. Disputes over athlete indicia are as common as those for entertainers. An examination of several court rulings from the past few weeks demonstrates common claims and defenses over licensed and unlicensed uses.

16 minute read January 28, 2008 at 11:10 AM
By
Stan Soocher
Uses of Athletes' Persona and Related Indicia Raise Many Intellectual-Property Issues

The value of athletes' personas and related indicia is a bedrock component of the sports industries. Merchandising and endorsement deals date back decades. But this tradition hasn't meant a smooth ride today.

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