Discussing workforce reductions, RIFs, layoffs, downsizings, whatever you may call them, is never fun. It may certainly not seem the best way to start a career column for the New Year.
Career Journal: Downsizing
Whether or not to adjust the number of employees or partners downward can be a critical decision for 2008. In the event it does happen, marketing executives will, undoubtedly, be asked to help craft appropriate messages to both the market and within their own firms in advance of rumor mills, blogs, and especially, the competitors offering their own take on the changes. However daunting the task, working through such scenarios can go a long way toward preserving your firm's reputation and bolstering your own career opportunities within your current firm or with a prospective employer.
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