Client Speak: Trading Places

Marketing abounds with buzzwords and bromides ' and dangerous ones at that. When, for example, we sling catch-phrases like 'partnering,' or pontificate about how important it is to 'understand the client's business,' it becomes way too easy to talk a lot of sanctified talk without ever really walking the proverbial walk.

8 minute read February 26, 2008 at 11:07 AM
By
Law.com Staff
Client Speak: Trading Places

Marketing abounds with buzzwords and bromides ' and dangerous ones at that.

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