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Memo to Senior Partners: Motivating Younger Lawyers to Generate New Business
'You will motivate more people by capturing their imagination with an idea than with money.'
As you have noticed, there is a generation gap in your law firm. You and your colleagues would like to plan your exit strategy, but meanwhile the younger generation is not ready to step up to become the new leadership.
The associates and income partners may resent being asked to generate new business. Some of the associates don't even care if they become a partner! Some will leave just after they finish paying off their student loans ' perhaps to enter another field entirely. The income partners don't have their own clients and say it's your fault their hours are low because you're not giving them enough assignments. The younger generation doesn't have the same work ethic that you do. They say they want 'work-life balance' when you suspect they just want to go home early. The new associates are rude, lazy and lacking in social skills. How do you motivate these 'drone' lawyers?
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