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When a business needs to raise money it may consider hiring a 'finder,' which is normally a consultant that helps the company find investors in the business. The company should proceed with caution in retaining a finder due to the regulated nature of its business, and there are several 'market' terms in a written Finder's Fee Agreement that the company should insist upon.
Generally, a 'finder' or 'placement agent' receives a 'finder's fee' depending upon the amount of capital it introduces the Company to. The Securities and Exchange Commission ('SEC') has long regulated this practice and, depending upon a facts and circumstances test (known as the 'Issuer Exemption'), requires finders to be registered as broker-dealers under Section 15(a)(1) of the Securities Exchange Act of 1934. The factors the SEC considers for a finder to fall under the Issuer Exemption include:
The rationale for exempting finders from registration is that the finder is not a broker because she is not 'effecting' transactions for others. That is, the finder's activities are limited to identifying potential investors and introducing them to the Company. The negotiation of the investment terms, the theory goes, is strictly between the Company and the investor.
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