LAW FIRM MERGERS - WHO CARES?

LAW FIRM MERGERS - WHO CARES? is the second in our series on law firm mergers and the importance of integrating the marketing leadership from both firms as early in the process as possible. Since clients and internal stakeholders will be the most impacted,how should a firm get more people to care? Well, what do people care about? While marketing in a merger situation is not conceptually unique, it is exponentially more complicated because now…

2 minute read April 09, 2008 at 12:15 PM
By
Allan Colman, Ceo, The Closers Group: [email protected]
LAW FIRM MERGERS - WHO CARES?

LAW FIRM MERGERS – WHO CARES? is the second in our series on law firm mergers and the importance of integrating the marketing leadership from both firms as early in the process as possible.

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