LAW FIRM MERGERS – SHOWING ALL is the third chapter on law firm mergers and the importance of early involvement of marketing leadership. The next question is:How do you show – not tell- the marketplace that your intellectul and professional platform is indeed broader and deeper?
LAW FIRM MERGERS - SHOWING ALL!
LAW FIRM MERGERS - SHOWING ALL is the third chapter on law firm mergers and the importance of early involvement of marketing leadership. The next question is: How do you show - not tell- the marketplace that your intellectul and professional platform is indeed broader and deeper? New subspecializations can be defined and marketed. Articles on legal or client industry issues should be co-bylined by lawyers from both merging firms. Talk about mergers in general, using…
By
Allan Colman, Ceo, The Closers Group: [email protected]This premium content is locked for LawJournalNewsletters subscribers only
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