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The Pheromone of Client Service

Statements like, 'We pride ourselves on delivering outstanding levels of client service' sound great. They are the Pavlovian pablum we whip out when we meet new clients, promote ourselves on our Web sites, write the openings of our RFPs, and attract laterals. The problem is, they're just not true.

17 minute read April 28, 2008 at 08:49 AM
By
David H. Freeman
The Pheromone of Client Service

Make no mistake ' they're out there, on the prowl, and focusing their attention on your best clients. Using subtle yet powerful attractants, your competitors are engaging in an ongoing courting ritual designed to shift your clients' affections.

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