India: The International Hotspot -- Franchising Goes East

Despite the positive economic conditions and the demand for international brands, the Indian legal framework still raises some barriers to international business. The Indian government has the delicate task of balancing what is perceived to be in the interest of local businesses and those of foreign investors.

9 minute read April 30, 2008 at 12:08 AM
By
Graeme Payne And Lisa Sen
India: The International Hotspot -- Franchising Goes East

India's attraction to European and U.S. franchisors (and all branded marketers) is not only the sheer number of potential Indian consumers, but, more importantly, a growing young affluent population with an increasing demand for quality consumer goods and services.

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