India's attraction to European and U.S. franchisors (and all branded marketers) is not only the sheer number of potential Indian consumers, but, more importantly, a growing young affluent population with an increasing demand for quality consumer goods and services.
India: The International Hotspot -- Franchising Goes East
Despite the positive economic conditions and the demand for international brands, the Indian legal framework still raises some barriers to international business. The Indian government has the delicate task of balancing what is perceived to be in the interest of local businesses and those of foreign investors.
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Graeme Payne And Lisa SenThis premium content is locked for LawJournalNewsletters subscribers only
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