Asking an e-commerce entrepreneur whether he or she knows what the business looks like may seem silly. After all ' doesn't it seem a given that no one can run a business, whether an e-commerce venture or a traditional bricks-and-mortar storefront operation, without knowing its basic financial information, especially cash flows, receivables and payables, and the balance sheet?
Stanley P. JaskiewiczAsking an e-commerce entrepreneur whether he or she knows what the business looks like may seem silly.
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