Business development and creative networking are often mysteries to many lawyers, particularly associates. They are pain points that linger and grow with time. There are, however, practical ideas that can empower their careers and their practices.
Business Development Does Not Have to Be a Pain in the Associate
Some believe that there are a few naturally gifted rainmakers in each firm who are born with a talent for generating business. That theory is not quite accurate. There is a science to it and that science is to promote oneself without ever engaging in self-promotion. Those who appear to be naturally gifted simply internalized this idea many years ago and have built it into their daily routine.
By
Ari L. KaplanThis premium content is locked for Marketing the Law Firm subscribers only
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