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IS DIVERSITY A PREFERENCE OR A VALUE ADDED?

IS DIVERSITY A PREFERENCE OR A VALUE ADDED? AS someone who has operated extensively on both the buyer and seller sides of the legal profession, I'm naturally prone to preaching the "understanding your client" doctrine as the key best practice for all marketing and business development efforts. While I've taken some pains, in this publication and elsewhere,to define what "understanding your client" actually means, it is important to remind ourselves that the process of getting…

2 minute read July 30, 2008 at 06:25 PM
By
Allan Colman, the Closers Group, www.closersgroup.com
IS DIVERSITY A PREFERENCE OR A VALUE ADDED?

IS DIVERSITY A PREFERENCE OR A VALUE ADDED? AS someone who has operated extensively on both the buyer and seller sides of the legal profession, I'm naturally prone to preaching the “understanding your client” doctrine as the key best practice for all marketing and business development efforts.

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