Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

What the Insurance Industry Doesn't Want You to Know

By ALM Staff | Law Journal Newsletters |
July 31, 2008

Your company creates the perfect formula for a high-energy drink, and after extensive research and testing, decides to enter the market. Energy Cola is launched with an extensive national advertising campaign. Immediately after the launch, a jealous competitor sues you for trademark, trade dress, trade secret and copyright infringement. For good measure, the competitor also asserts patent infringement claims based on the methods used to bottle and manufacture Energy Cola.

What should be an exciting time for your company has turned into a crisis. As in-house counsel, your job is to manage it in a way that allows the business to proceed and to thrive. The first step you take will likely be to hire experienced litigation counsel to defend the suit. But an equally important next step ' which is often treated as an afterthought, or neglected altogether ' is to hire an experienced policyholders' insurance coverage attorney to assess what coverage is available, and to fight to secure the coverage to which your company is entitled. Many companies, unfortunately, give away their coverage for intellectual property claims because they accept their insurers' self-serving assessment that coverage does not exist. Even more unfortunate is the fact that defense counsel, risk managers, and brokers are often poorly informed about the extent of available coverage and become unwitting accomplices to the insurers. As a savvy in-house counsel, you should not accept the insurers' predictable denials at face value, but rather you should assume that you are covered until somebody proves definitively that you are not.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office Image

A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.

Bit Parts Image

Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights

Risks of “Baseball Arbitration” in Resolving Real Estate Disputes Image

“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.

Disconnect Between In-House and Outside Counsel Image

'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.