Client Speak: Client Retention -- A Most Inadequate Concept

High-quality work for existing clients is the most important and most appreciated selling tool there is. For that reason, the common terminology of "client retention" is inadequate. Here's why.

18 minute read August 28, 2008 at 07:59 AM

Allan Colman

Client Speak: Client Retention -- A Most Inadequate Concept

Consider a bit of simple if circuitous logic. Premise One: Nothing is more professionally important than high-quality work. Premise Two: Most new business comes from existing business.

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