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Auction Web Site Off the Hook

At one time or another, every trademark holder must deal with infringement on the Internet. After years of chasing individual infringers, many brand owners seek relief from those who provide the means for infringement. Yet these efforts have had limited success, at least in the United States. In some jurisdictions, search engines have avoided liability for sales of trademarks as keywords, under the doctrine of non-trademark use.

26 minute read August 29, 2008 at 10:59 AM
By
Marc A. Lieberstein And Catherine D. O'Connor
Auction Web Site Off the Hook

At one time or another, every trademark holder must deal with infringement on the Internet. After years of chasing individual infringers, many brand owners seek relief from those who provide the means for infringement.

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