It is no surprise that the scale of counterfeit sales the virtual world over is growing exponentially, leaving companies baffled by the lack of solutions and resources available.
Safeguarding Brands
Because the Internet provides opportunistic criminals with a powerful platform for marketing their tainted goods on a mass scale, and with limited funding and personnel, law-enforcement agencies are unable to make a noticeable dent in the fight against counterfeits, leaving companies with the costly burden of protecting their customers. In the face of ubiquitous and pervasive budget cuts, today's innovative in-house counsel deploys non-traditional responses via technology, to show senior executives some visible, cost-effective results.
By
Margie MilamThis premium content is locked for LawJournalNewsletters subscribers only
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