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Technology in Marketing: An Experience Management Solution

A recent ACC Corporate Counsel survey reports that a lawyer's expertise is the single most important criterion when it comes to choosing new outside counsel. As a result, firms that are unable to quickly prove experience and expertise risk losing business and face competitive disadvantages. Here's what to do.

9 minute read September 29, 2008 at 08:29 AM
By
Nancy Manzo
Technology in Marketing: An Experience Management Solution

[Editor's Note: With this column, we say goodbye to Nancy Manzo as a regular columnist. Nancy's articles have provided our readership with information on the cutting edge of technology. It's been a real privilege to work with her.

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