LAW FIRM MARKETING AND DIVERSITY

LAW FIRM MARKETING AND DIVERSITY concludes this series. Efforts to overcome a client's mis-understandings of the value diversity brings can be divided into two fundamental approaches. First, understanding the client. You know his/her predilections on a sensitive social issue. Because you know them, you are able to create a marketing message that balances the equation and maintains the relationships on both ends, with him and with other buyers who have very different predilections. Second, and on…

2 minute read October 03, 2008 at 06:56 PM
By
Allan Colman, CEO, the Closers Group: [email protected]
LAW FIRM MARKETING AND DIVERSITY

LAW FIRM MARKETING AND DIVERSITY concludes this series. Efforts to overcome a client's mis-understandings of the value diversity brings can be divided into two fundamental approaches. First, understanding the client.

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