LAW FIRM MARKETING AND DIVERSITY concludes this series. Efforts to overcome a client's mis-understandings of the value diversity brings can be divided into two fundamental approaches. First, understanding the client.
LAW FIRM MARKETING AND DIVERSITY
LAW FIRM MARKETING AND DIVERSITY concludes this series. Efforts to overcome a client's mis-understandings of the value diversity brings can be divided into two fundamental approaches. First, understanding the client. You know his/her predilections on a sensitive social issue. Because you know them, you are able to create a marketing message that balances the equation and maintains the relationships on both ends, with him and with other buyers who have very different predilections. Second, and on…
By
Allan Colman, Ceo, The Closers Group: [email protected]This premium content is locked for LawJournalNewsletters subscribers only
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