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Getting Search Engine Optimization Right

On Aug. 13th, a techie blogger named Oilman posted an article entitled, "Shame Shame Shame Findlaw," accusing the legal behemoth of violating Google's guidelines. Within hours, Findlaw was pilloried by the Search Engine Optimization blogosphere. Google dropped FindLaw's Page Rank from a 7 to a 5. The controversy unveiled Findlaw's SEM Advantage program ' which was essentially an agreement to sell a link from FindLaw.com to a law firm's Web site for up to $2,500 a month for the sole purpose of improving that site's search results, and is in violation of Google's Webmaster Guidelines.

19 minute read October 30, 2008 at 10:13 AM
By
Conrad Saam
Getting Search Engine Optimization Right

On Aug. 13th, a techie blogger named Oilman posted an article entitled, “Shame Shame Shame Findlaw,” accusing the legal behemoth of violating Google's guidelines. Within hours, Findlaw was pilloried by the Search Engine Optimization (“SEO”) blogosphere.

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