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Search Engine Optimization Raises Bar for Law Firm Web Sites
On Aug. 13, a techie blogger named Oilman posted an article entitled, “Shame Shame Shame Findlaw,” accusing the legal behemoth of violating Google's guidelines. Within hours, FindLaw was pilloried by the Search Engine Optimization (“SEO”) blogosphere. Terms like “ethical violations,” “multimillion dollar business models,” “potential lawsuits” and “scamming” were bandied about. Google dropped FindLaw's Page Rank from a 7 to a 5. Popular legal blogger Kevin O'Keefe outlined a course of action for FindLaw, which called for public disclosure, refunds and apologies.
The controversy unveiled FindLaw's SEM Advantage program ' which was essentially an agreement to sell a link from FindLaw.com to a law firm's Web site for up to $2,500 a month for the sole purpose of improving that site's search results. This is in violation of Google's Webmaster Guidelines, which state: “Buying or selling links that pass Page Rank is in violation of Google's Webmaster guidelines and can negatively impact a site's ranking in search results.”
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Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
'Insurable Interest' and the Scope of First-Party Coverage
This article reviews the fundamental underpinnings of the concept of insurable interest, and certain recent cases that have grappled with the scope of insurable interest and have articulated a more meaningful application of the concept to claims under first-party property policies.