On Aug. 13, a techie blogger named Oilman posted an article entitled, “Shame Shame Shame Findlaw,” accusing the legal behemoth of violating Google's guidelines. Within hours, FindLaw was pilloried by the Search Engine Optimization (“SEO”) blogosphere.
Search Engine Optimization Raises Bar for Law Firm Web Sites
Search engines compete with each other on their ability to guide users to relevant content. The search engines, therefore, reward those Web pages that provide useful content to their consumers with high rankings. To understand how to get the most out of search engine optimization, it is important to learn how search engines catalogue and evaluate trillions of Web pages to determine which one is most relevant to a given search query.
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