CLOSING THE DEALA very happy new year to you all. Legal marketing is going through its typical first of the year cycle where clients and prospects are playing the “budget” card.
CLOSING THE DEAL
CLOSING THE DEAL A very happy new year to you all. Legal marketing is going through its typical first of the year cycle where clients and prospects are playing the "budget" card. But the economy is not the only factor you should consider when converting an opportunity to close more business. Hesitation might also occur on behalf of in-house counsel or public agency executives due to the pressures of bureaucracy. Who else needs to approve the engagement?…
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