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CLOSING THE DEAL
CLOSING THE DEALA very happy new year to you all. Legal marketing is going through its typical first of the year cycle where clients and prospects are playing the “budget” card. But the economy is not the only factor you should consider when converting an opportunity to close more business.Hesitation might also occur on behalf of in-house counsel or public agency executives due to the pressures of bureaucracy. Who else needs to approve the engagement? Will the person you are dealing with survive RIF's?Competitors are searching for ways to outmaneuver you. Traditional attorney marketing now requires innovation and extra effort. Client retention is even more critical to maintaining a pipeline.And reaching the market place is changing radically. Is your firm continuing to spend heavily on print and media advertising or using pop-up ads, landing page features, webinars, etc. to reach the same client base?Lastly, what are real “deadlines” for purchasing your services? Are they looser than ever, providing the client every possible out to delay or stall? Closing skills today must recognize: * Budget * Hesitation * Competition * Market * Deadlines.The new year and our new economic structure demands greater attention, application and time to win clients. Happy new year?
CLOSING THE DEALA very happy new year to you all. Legal marketing is going through its typical first of the year cycle where clients and prospects are playing the “budget” card. But the economy is not the only factor you should consider when converting an opportunity to close more business.Hesitation might also occur on behalf of in-house counsel or public agency executives due to the pressures of bureaucracy. Who else needs to approve the engagement? Will the person you are dealing with survive RIF's?Competitors are searching for ways to outmaneuver you. Traditional attorney marketing now requires innovation and extra effort. Client retention is even more critical to maintaining a pipeline.And reaching the market place is changing radically. Is your firm continuing to spend heavily on print and media advertising or using pop-up ads, landing page features, webinars, etc. to reach the same client base?Lastly, what are real “deadlines” for purchasing your services? Are they looser than ever, providing the client every possible out to delay or stall? Closing skills today must recognize: * Budget * Hesitation * Competition * Market * Deadlines.The new year and our new economic structure demands greater attention, application and time to win clients. Happy new year?
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers
There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Transfer Tax Implications on Real Property Leases
The real property transfer tax does not apply to all leases, and understanding the tax rules of the applicable jurisdiction can allow parties to plan ahead to avoid unnecessary tax liability.