FTC Proposes New Rules for Endorsements, Testimonials
The Federal Trade Commission (“FTC”) has issued proposed changes to its advertising guides (“Guides”) regarding the use of endorsements and testimonials. The Federal Register notice about the proposed Guides can be found at (http://www.ftc.gov/os/fedreg/2008/november/081128guidesconcerningtheuseofendorsementsandtestimonials.pdf).






