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Gripe Sites: Sue or Stew

Grip sites tell a business what some customers think, even though their opinions are not necessarily those that the business wants to hear ' and certainly not those that it would want other customers or potential customers to hear. They could serve as a warning system to companies that their products or services are not being well received and that they are suffering from bad word of mouth. Gripe sites also, theoretically, add to the public good as forums for discussion and create better-informed customers. But there are, or should be, many other and better ways to obtain this information, such as through a company's own Web site and toll-free customer service numbers.

25 minute read February 26, 2009 at 10:32 AM
By
William G. Pecau
Gripe Sites: Sue or Stew

Gripe sites are Web sites whose purpose is to complain, criticize and revile businesses or other institutions. These sites, also known as “hate sites” and “suck sites,” are generally established by dissatisfied customers or unhappy ex-employees.

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