Professional Development: An Effective, Individualized Approach to Business Development Training

The author's firm recently teamed with Akina Corp. to roll out a training program that builds on this broader view of business development. This article briefly describes the program, and highlights feedback they have received.

14 minute read March 30, 2009 at 02:06 PM
By
James R. Lovelace
Professional Development: An Effective, Individualized Approach to Business Development Training

In his book “True Professionalism” (Touchstone, 1997), David Maister addresses why many professionals, attorneys included, have a negative attitude toward the topic of business development. He feels it partly comes from “a profound misunderstanding of what business development is truly about.”

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