Professional Development: An Effective, Individualized Approach to Business Development Training

The author's firm recently teamed with Akina Corp. to roll out a training program that builds on this broader view of business development. This article briefly describes the program, and highlights feedback they have received.

6 minute read March 30, 2009 at 02:06 PM
By
James R. Lovelace
Professional Development: An Effective, Individualized Approach to Business Development Training

In his book “True Professionalism” (Touchstone, 1997), David Maister addresses why many professionals, attorneys included, have a negative attitude toward the topic of business development. He feels it partly comes from “a profound misunderstanding of what business development is truly about.”

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