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Do Comparative Lawyer Rankings Run Afoul of Ethical Guidelines?

The ABA's Model Rules of Professional Conduct, adopted in many jurisdictions, now allow attorney advertisements but restrict "misleading" communications. Significantly, such misleading communications may include unsubstantiated comparisons to other lawyers.

19 minute read April 27, 2009 at 08:53 AM
By
Malachi O. Boyuls and Charles P. Floyd
Do Comparative Lawyer Rankings Run Afoul of Ethical Guidelines?

The most worthy and effective advertisement possible ' is the establishment of a well-merited reputation for professional capacity and fidelity to trust. American Bar Association Canons of Professional Ethics, Canon 27, 1908.

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