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Practice Building Skills: Turning Your Bio into a Magnet for Business

Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client.

20 minute read April 27, 2009 at 10:01 AM
By
Larry Bodine
Practice Building Skills: Turning Your Bio into a Magnet for Business

Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client.

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