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CRM Solution Creates Business Development Opportunity

Porter & Hedges embarked on a plan to improve its business development infrastructure. By shoring up technology, marketing and customer relationship management ("CRM") foundations, the firm would be more competitive in business development and competitive intelligence.

23 minute read July 23, 2009 at 04:45 PM
By
Paul S. Grabowski
CRM Solution Creates Business Development Opportunity

Porter & Hedges is one of the last remaining mid-sized firms in Houston with 100 attorneys that regularly vies for business with much larger multi-office firms. To level the playing field as smoothly as possible, the firm embarked on a plan to improve its business development infrastructure.

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