On June 4, the Federal Trade Commission (“FTC”) announced a proposed consent agreement with Sears Holdings Management Corporation (“SHMC”) (see, Federal Trade Commission Press Release, “Sears Settles FTC Charges Regarding Tracking Software” (June 4, 2009), available at www.ftc.gov/opa/2009/06/sears.shtm).
FTC Signals Tougher Standard For Online Tracking Disclosures
On June 4, the FTC announced a proposed consent agreement with Sears Holdings Management Corporation. The government makes note that the settlement is not final and does not include any finding of wrongdoing by SHMC, but that the working settlement sends a strong signal that the FTC will subject online tracking of consumer behavior to a stringent standard of disclosure.
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