SHERLOCK HOLMES STYLE OF LAWYER MARKETING – “Put it under the microscope, Watson.When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects “under the microscope.”
SHERLOCK HOLMES STYLE OF LAWYER MARKETING
SHERLOCK HOLMES STYLE OF LAWYER MARKETING - "Put it under the microscope, Watson. When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects "under the microscope." Knowing what your prospects are looking for - before you make contact - is essential. Attorneys with successful closing skills know that taking an in-depth look at their prospects busines is…
By
Allan Colman, Www.closersgroup.comThis premium content is locked for LawJournalNewsletters subscribers only
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