You could hear the collective groan when Twitter made the cover of Time magazine and marketers realized that they had to become familiar with yet another online medium. There's Facebook, MySpace, Naymz, Spoke, Plaxo, LinkedIn, Martindale Connected, Legal OnRamp, JD Supra and listservs, to name a few online social networks.
Practice Building Skills: Where to Focus Your Efforts with Online Social Networking
Online networking is no substitute for face-to-face business development meetings. An online presence will make it easy to contact you, showcase your knowledge, help meet potential clients and generate leads. But the goal of online networking is to meet with a contact in person.
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