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US Tennis Open Upsets are a Lesson in Lawyer Business Development
US TENNIS OPEN UPSETS ARE A LESSON IN LAWYER BUSINESS DEVELOPMENTBecause it is the fourth and final stop on the Grand Slam tennis tour, the US Open is one of the nation's most watched tournaments. It also tends to be dominated by the best of the game. This year, however, many of the top seeds were upset. Sharapova, V. Williams, Roddick, Federrer were al knocked out of contention for the top prize.But these types of upsets don't just take place on the courts at Flushing Meadows – they also take place in the boardroom. More and more “name” law firms are losing business to small and mid-sized law firms that are coming on stronger and more aggressively with their marketing messages.As big business looks to cut costs, high-priced law firms don't seem as necessary. Businesses aren't looking to cover a large firm's overhead costs; instead, they are looking for high-quality legal services, and attorneys who are quick to respond to their needs and who are accessible to them.The more small and mid-sized firms recognize this oportunity – and hone their business development skills to better take advantage of it – the more successful they will be. With legal sales training, a strong marketing message and the drive to grow, smaller firms will be the ones staging an upset.
US TENNIS OPEN UPSETS ARE A LESSON IN LAWYER BUSINESS DEVELOPMENTBecause it is the fourth and final stop on the Grand Slam tennis tour, the US Open is one of the nation's most watched tournaments. It also tends to be dominated by the best of the game. This year, however, many of the top seeds were upset. Sharapova, V. Williams, Roddick, Federrer were al knocked out of contention for the top prize.But these types of upsets don't just take place on the courts at Flushing Meadows – they also take place in the boardroom. More and more “name” law firms are losing business to small and mid-sized law firms that are coming on stronger and more aggressively with their marketing messages.As big business looks to cut costs, high-priced law firms don't seem as necessary. Businesses aren't looking to cover a large firm's overhead costs; instead, they are looking for high-quality legal services, and attorneys who are quick to respond to their needs and who are accessible to them.The more small and mid-sized firms recognize this oportunity – and hone their business development skills to better take advantage of it – the more successful they will be. With legal sales training, a strong marketing message and the drive to grow, smaller firms will be the ones staging an upset.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.