Marketing is occurring more often than ever virally, particularly through the Internet, mobile and other evolving media; and through word-of-mouth (“WOM”), including use of product sampling and consumer reviews, comments and recommendations.
Recommendation Marketing Through Evolving Social Media Channels
In one of its more insidious forms, recommendation marketing can involve a marketer paying Internet users to post disingenuous positive product reviews at online retailers' sites, also called astroturfing, in which advertisers or their agents pretend to be unaffiliated consumers, and spread misleading or false information to advance the advertiser's objectives.
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Alan L. FrielThis premium content is locked for LawJournalNewsletters subscribers only
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