Text Messaging

Text Messaging

In recent years, consumers, cellular telephone providers, and state attorneys general have sued companies and their marketing firms under the Telephone Consumer Protection Act ("TCPA") and state consumer protection laws to curb "text spamming." These suits can result in substantial settlements of millions of dollars relating to a single promotional campaign.

21 minute read September 29, 2009 at 09:03 AM

David Kiernan And Caroline Mitchell

As text messaging grows in popularity, it is an increasingly more attractive way for companies to reach target audiences. Recent industry statistics show that more than 270 million Americans ' over 85% of the population ' subscribe to cellular phone services.

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