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THE RED ZONE PLAY OF THE WEEK - 6 Touchdowns in the Snow

THE RED ZONE PLAY OF THE WEEK – 6 Touchdowns in the SnowScoring 6 touchdowns in the snow is a truly special accomplishment, even for the New England Patriots. They anticipate the positives and the obstacles to accomplishing their goals. So too must business development consultants insure that their attorney marketing training includes a heavy dose of understanding the in-house counsel selection process.Just like a football player learns where the oppornents' strengths are located, so too must law marketing focus on: * Who the final decision maker(s) will be? * Are they receiving major pressure from the CEO or Board of Directors to cut costs, or settle faster? * What drives the client/prospect crazy in their current relationships? * How is their business faring in this economy?Business generation requires you to anticipate, practice, rehearse and review the actions and results when entering the RED ZONE of law business development.

THE RED ZONE PLAY OF THE WEEK – 6 Touchdowns in the SnowScoring 6 touchdowns in the snow is a truly special accomplishment, even for the New England Patriots. They anticipate the positives and the obstacles to accomplishing their goals. So too must business development consultants insure that their attorney marketing training includes a heavy dose of understanding the in-house counsel selection process.Just like a football player learns where the oppornents' strengths are located, so too must law marketing focus on: * Who the final decision maker(s) will be? * Are they receiving major pressure from the CEO or Board of Directors to cut costs, or settle faster? * What drives the client/prospect crazy in their current relationships? * How is their business faring in this economy?Business generation requires you to anticipate, practice, rehearse and review the actions and results when entering the RED ZONE of law business development.

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