Account

Sign in to access your account and subscription

Media & Communications Corner: Every Law Firm Should Be a Media Company

It's time to take a leap and leave behind your firm's entrenched identity as a legal services provider: to succeed, you must start thinking of your firm as a media company.

22 minute read October 29, 2009 at 08:54 AM
By
Nicholas Gaffney
Media & Communications Corner: Every Law Firm Should Be a Media Company

Your firm has paid top dollar to create an impressive Web site, arranged for a pro to snap grinning portraits to complement attorneys' bios, posted a slew of interesting articles by your attorneys online, and dipped into the world of online advertising.

This premium content is locked for Marketing the Law Firm subscribers only

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

Already have an account? Sign In Now

For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.

NOT FOR REPRINT

© 2026 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Continue Reading

Adverse Possessor Provided Insufficient Evidence to Support TackingTown’s Installation of Guardrails Did Not Constitute a TakingMortgagee Entitled to Deficiency JudgmentLandowner Adequately Alleged Trespass During Renovation

August 13, 2026

Agentic AI introduces risks that are novel and complex, but the most effective response is a familiar one. Zero Trust answers the problem of when an AI agent misfires on its own by constraining what an agent can do rather than betting on how it will behave.

August 01, 2026