The FTC Blog Rules: Overbroad or Overblown?

Despite the panic and misunderstandings, the purpose of the guidelines is to require disclosure by reviewers who present themselves as unbiased but who actually are not. This is a laudable purpose.

12 minute read November 24, 2009 at 01:37 PM

Robert J. Ambrogi

The FTC Blog Rules: Overbroad or Overblown?

To read reactions to the Federal Trade Commission's new guidelines announced in October (http://ftc.gov/opa/2009/10/endortest.shtm) on product testimonials and endorsements, one would conclude that bloggers must now tiptoe through a minefield of disclosures or else face the strong arm of the federal government and penalties of as much as $11,000.

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