Generating Leads by Finding Buyers in Trouble

Legal services are not sold, they are bought. You can't sell something that the other person doesn't want. Hence, the most effective way to detect a lead is to find someone ready to buy.

14 minute read March 29, 2010 at 11:21 AM
By
ALM Staff and Law Journal Newsletters
Generating Leads by Finding Buyers in Trouble

I can now resolve the centuries-old debate among philosophers as to whether the irresistible force can overcome the immoveable object. The answer is: The immoveable object wins.

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