Career Journal: Time to Go Out on a Limb

It's time that legal marketing executives take a risk and launch a creative media campaign that reshapes the industry's image and increases the unaided brand recognition of their firm over the virtual stealth existence of their competitors.

6 minute read April 29, 2010 at 11:21 AM
By
Michael Decosta
Career Journal: Time to Go Out on a Limb

Not too long ago, I interviewed a senior marketing executive at an AMLAW 100 firm and struggled to persuade her to consider a CMO role at another firm. It was less of a rejection of the position at hand as it was of the profession.

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