A crucial piece of CI is knowing the identity of a key client's Trusted Advisor (or “TA” for short). WHO s/he is may be readily discoverable.
Client Speak: Trusted Advisor? It's More a Question of WHY Rather Than WHO
The purpose of this article is to share with you what our Client Feedback interviews have revealed about attaining the status of TA in a much more concise manner than the various books that have been written on the subject.
By
Donald E. AronsonThis premium content is locked for Marketing the Law Firm subscribers only
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